Use Google Analytics to Measure your Website’s Online Success

Every website that is made your web developer should always add google analytics to your website. If they don’t or you do not have access to your google analytics account you can easily request a username and password to login from your web developer.

Why is Google Analytic’s so important?

If you are online you need to ask yourself a few questions such as; What am I online for? What is the goal of my website? In most cases you have decided to get a website to increase your brand awareness, generate more customers and/or increase the value of your business. With Google Analytics you can view statistics regarding how people got your website, what keywords they used, how many people visited, what computer they were using, plus a lot more in-depth details about your website’s traffic.

Using Search Engine Optimisation

You may not be seeing the results you would like through your google analytics account, perhaps no one is finding your website through the keywords you thought people would be using or you may only be getting a couple of visits per day. If you think your website should be in google search results for some keywords you should make a list of these keywords you believe incorporates what your business is about. Using Search Engine Optimisation incorporated with a well designed and developed website you can increase your website traffic.

If you are pursuing a website design company to enhance your SEO make sure you offer your ideas on keywords, most web design companies on the Sunshine Coast will come back with a long list of keywords that they think is best for your website. Sometimes your keyword ideas are not being searched for as often as you think and you might have to re-evaluate some other keywords to use instead even though they may not exactly line up with your business, at the end of the day it is all about getting traffic online.

Measure Success

If you had google analytics installed before your SEO efforts, you will most likely see the results anywhere from 2-5 weeks later. Often SEO work can be completed within a few hours from your web developer or web design company but it can often take google a long time to find out about it, so do not be surprised if a few months later you wake up and see your website on page 1, this is defiantly the case if you have a backlink strategy in place (backlinks are links from other websites to your website, can increase your SEO efforts highly). While you wait for the results to come though, ask your web company to send you weekly or monthly reports or ask for a google analytics login, this way you can access analytics anything from your computer. Keeping a eye on your analytics you will see changes from traffic increases and new keywords being used to find your website.

Here are few more hints and tips to increase your SEO efforts:

Think about targeting smaller geographic locations, start with Sunshine Coast, once your rank well for “Keyword Sunshine Coast” move onto your next city / town
Check out your competitors websites, what are they doing?
When was the last time you updated you blog?
Did you write a blog post lately? Why not put some keywords in while you are writing? Also try linking to other web pages in the blog posts
Is your website is tables? If so that means it is old! Think about getting a new updated website you can update yourself
How fast does your website load? If you are paying the cheapest price you can for website hosting, you may need to rethink as a slow website can affect your SEO
Get a professional analysis of your website’s design and SEO

If you are based on the Sunshine Coast, Gold Coast or Rockhampton and would like a Web Design company to review your website you can contact thinkLuke here for a free analysis and quote, or call 0435 294 506.